Leyendecker: U.S.A. Bonds 1918. 



Joseph Leyendecker: U.S.A. Bonds 1918.The Boy Scouts were the first organization to put up posters at thousands of locations across the country. British scouts did the same in England. The scout shown here on bended knee like a knight’s squire, offers a sword to Miss Liberty engraved with the scout motto “Be Prepared”, the scout motto. Artist’s signature style a combination of modernity and tradition. Miss Liberty displaced Columbia as a symbol.  Here she has discarded her torch for a shield embossed in the seal of the United States.  Nearly 70,000 scouts earned medals by selling ten or more war bond subscriptions. 30×20 near mint, conservation backed.

Bibliography: Joseph Darracott World War I in Posters, cover illustration’ Peter Paret et al Persuasive Images page 7, Walton Rawls Wake Up America! page 211, Alain Weill The Poster – A Worldwide Survey page 223.