Gwathney: Use It Up – Wear It Out – Make It Do! 1943.



Charles Gwathney Use It Up Wear It Out – Make I Do! 1943.  Whimsical illustration of the wartime need to preserve even worn materials. But let’s hope she doesn’t miss with that needle! Wife sews patch to the seat of her husband’s trousers as he obligingly bends over his lawn mower. Style very close to Ben Shahn but with a lighter sensibility.  28×22 NML $345.

Bibliography: Will Bird, Jr. & Harry Rubinstein Design for Victory World War II Posters on the American Home Front, page 35.