Fred Cooper: Food Don’t Waste It.1917. Food or the lack of food played an enormous part in the outcome of World War I. Text lists six practical ways to aid the war effort and eat wisely. Text suggests that food be bought locally and cooked with care. The public is also asked to use less meat and wheat. Fred Cooper one of the great graphic designers of war years adopting the less is more bold new style. 30×20 near mint, conservation backed.