Baden-Powell: Are YOU In This? 1915. 

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Baden-Powell Are YOU In This? 1915.  Poster designed by Lt. General Baden-Powell, hero of Mafeking, a Boer War victory, and founder of the Boy Scouts. A cross section of society works to win the war except the slacker, a dapper civilian standing with his hands in his pockets. Shaming ‘slackers’ into action was a key ingredient of wartime policy.  30×20  near mint, conservation backed. 

Bibliography: Joseph Darracott and Belinda Loftus First World War Posters, page 14.